Coco Before Chanel

This week, I was able to see a “Cheap Skate Monday” (only 3 dollars!) screening of Anne Fountaine’s Coco Before Chanel at Chico, California’s The Pageant Theatre, a one-room showplace with a very old-fashioned feel, even providing front row couches for those so inclined.  I opted for a seat near the back, to avoid that awful neck discomfort, but still found it an intimate and refreshing theatre experience, especially for this particular film.

A French period piece set in the early 1900s, Coco Before Chanel tells the story of just that: Gabrielle “Coco” Chanel’s life before she dominated the fashion industry with her signature simple charm, boy-like designs, and of course, those extravagant hats.

To be honest, I don’t know much about fashion history, nor do I care – even a little bit – about name brand clothing or accessories.  I was interested in this film because I am fascinated by human life, outstanding accomplishments, and the stories that precede.  And also because I adore Audrey Tautou, who plays Coco (if you haven’t seen Amélie…do it! Now!).

After the film, I read some reviews that claimed a better title for Coco Before Chanel would have been, “Coco Before She Was Interesting”.  I understand their criticism, but I hope that viewers will go into this film with an open mind.  Gabrielle Chanel does not have an edge-of-your-seat, breathtaking back-story, but it’s still one worth telling.

She wasn’t horribly poor, but rather quite regular, having gone through a rough time as many people do.  She was an entertainer (calm down, not the x-rated kind) at bars and clubs, and became persistent out of desperation, dating a man for his connections within the industry and subtly lying to get her way.  She was humble and blind to her unique talent, only pursuing a career in fashion once encouraged by her acquaintances.   She was simple and inspiring, a bit strange but very likable.

She was (yikes!)…a seemingly regular person.  I believe that’s why I enjoyed the film.  She had a delicate charm and appeal to the normal that will make viewers feel like any amount of success is possible within their own endeavors.

It is true – not a whole lot actually happens in this movie. But the costumes are fascinating, as they are in most period pieces, and the videography is at times unique and inventive.  This is a definite must-see for fashionistas, but an interesting historical story in itself – one that tackles love, desperation, gender roles, grief, and success.

Coco Before Chanel is now playing in select theatres.